Producing baskets and mats in central Uganda has traditionally been women's work. Women made these items for use in homes. The National Association of Women Organizations in Uganda (NAWOU) has changed this practice into a powerful force fighting poverty.
The organization has a big crafts collection centre in the east African country's capital of
Kampala. Baskets, toys, mats and hand-made cotton cloth can be found there, among other things [like more recently paper beads]. The collection centre operates according to fair trade principles and is affiliated to the International Fair Trade Association (IFAT).
IFAT is a global network of organizations seeking to improve the livelihoods of "disadvantaged" producers by linking up fair trade organizations and advocating justice in global trade. Most of the crafts are sold in the U.S., with some exports going to Australia, New Zealand, Spain and the UK. According to Pamela Kyagera, marketing officer at the collection centre, fair trade has not only turned around the trade in crafts in Uganda but have ensured that women artisans benefit equally from their work.